My research has been published at the Journal of Retailing (where my master's thesis paper was one of the 25 most downloaded articles for 2014), the Journal of Consumer Research, Marketing Theory, as well as in the SAGE Handbook of Qualitative Data Analysis (ed. Uwe Flick). I have presented at the Association for Consumer Research, the European Association for Consumer Research, the Consumer Culture Theory, and the American Marketing Association conferences.
I have received close to 400 000$ in funding from Canadian granting agencies. I am an ad-hoc reviewer for the Journal of Consumer Research; Consumption, Culture and Markets; Journal of Business Research; Journal of Brand Management; Recherche Appliquee en Marketing; Journal of Marketing Management, and International Journal of Arts Management. I founded and currently manage the Markets and Culture speaker series at the John Molson School of Business as well as the Montreal Qualitative Workshop research group.