Pierre-Yann Dolbec
Assistant professor at the John Molson School of Business

I research market-level innovation

...or how consumers and marketers are changing the very rules governing markets.

My research has been published at the Journal of Retailing (where my master's thesis paper was one of the 25 most downloaded articles for 2014) and the Journal of Consumer Research, as well as in the SAGE Handbook of Qualitative Data Analysis (ed. Uwe Flick). I have presented at the Association for Consumer Research, the European Association for Consumer Research, and the Consumer Culture Theory conferences.

I received more than 280 000$ in funding from Canadian granting agencies. I am an ad-hoc reviewer for the Journal of Consumer Research; Consumption, Culture and Markets; Journal of Business Research; Journal of Brand Management; and Recherche Appliquee en Marketing.